Candy and Snack TODAY November/December 2011 : Page 4
CONTENTS FEATURES 12 HEALTH, INDULGENCE DRIVE DARK CHOCOLATE DEMAND The dark chocolate market continues its rapid growth, with much of its success attributed to the rush of positive press on its inherent health benefits. Suppliers are riding the wave, introducing products to capture this trend and capitalize on its premium, indulgent nature. 18 BETTER-FOR-YOU PRODUCTS GET MIXED RECEPTION Consumers often have mixed responses to better-for-you candy and snacks. Contributor Marcia Mogelonsky finds these vary by segment, consumer and occasion. DEPARTMENTS 6 8 38 50 54 56 58 62 63 66 Publisher’s Note Category News New Products Washington Watch Special Report: NCSA New Product Awards Editor’s Notebook By The Numbers Advertiser/Product Index Broker Directory Off The Shelf 22 CAPITALIZING ON IMPULSE APPEAL George Patterson, senior vice-president of food and beverage at AMC Theatres, explains the chain is revamping candy merchandising at its concession areas to put consumers in charge. 26 SWEETS THAT SHOCK (AND SELL) Candies that capitalize on the gross-out factor are strong sellers year-round in both niche and mainstream retail channels. 30 WASHINGTON FORUM The 2011 Washington Forum gave NCA members the opportunity to lobby for industry causes and meet former Secretary of Defense Donald Rumsfeld. 32 CANDY PROFITS IN . UNEXPECTED PLACES Selling candy in non-traditional retail locations, from small comic book shops to national hardware chains, can have a positive effect on total category sales. 46 INNOVATIONS JAZZ UP JELLIES Superfruit flavors, vitamins and natural ingredients are refreshing the jellies segment, while traditional flavors hold steady. 60 INDUSTRY LEADERS INDUCTED INTO CANDY HALL OF FAME Fourteen industry veterans were honored with induction into the Candy Hall of Fame during the 112th annual meeting of the National Confectionery Sales Association. The weekend event was attended by more than 300 industry peers, family members and friends. 4 Candy & Snack TODA Y November/December 2011 w w w. c a n d y a n d s n a c k t o d a y. c o m
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