Candy and Snack TODAY September/October 2011 : Page 4
CONTENTS FEATURES 14 DRIVING EVERYDAY JELLY BEAN SALES Exotic flavors and natural ingredients influence growth in the jelly bean sector, while versatile merchandising options build on this segment’s success as an everyday product. 20 DOT LOOKS TO SPEED DISTRIBUTION PROCESS Speed-to-shelf for confectionery items is a focus of Dot Foods, Inc.’s redistribution model, and the company’s lineup of candy SKUs is growing. 22 CONVENIENCE, CONFIDENCE KEY FOR BREATH MINTS Leading breath mint suppliers talk with Candy & Snack TODAY about what’s driving purchases in the segment, revealing key consumer insights. 26 TAKING ITS TOFFEE DEPARTMENTS 5 6 8 32 36 44 45 46 47 50 Inside The NCA Publisher’s Note Category News New Products Washington Watch News Exclusive: Ferrara Pan Candy Co., Inc. Editor’s Notebook Advertiser/Product Index Broker Directory Off The Shelf MAINSTREAM Enstrom Candies, Inc. is offering retailers a shelf-stable version of its chocolate-covered toffee for the first time and rebranding its line to reflect its recent name change. 28 POS DATA MAXIMIZES PRODUCTS’ IMPACT Combining point-of-sale data with a qualitative look at consumer buying habits can help marketers identify how best to position products for maximum sales impact, according to SymphonyIRI Group, Inc.’s Susan Viamari. 38 CAPITALIZING ON CARAMELS Strong everyday merchandising options, nostalgic appeal, fall promotions and interesting flavor additions are boosting sales of caramels. 4 Candy & Snack TODA Y September/October 2011 w w w. c a n d y a n d s n a c k t o d a y. c o m
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