Candy and Snack TODAY July/August 2011 : Page 1

$10 J U LY / A U G U S T 2 0 1 1 BRIDGING GENERATIONS Candy suppliers are bringing back nostalgic brands to target reminiscing shoppers and drive interest in the category. Redesigned graphics and limited edition packs are also successfully attracting younger consumers. PG 14 HEALTH, CONVENIENCE BOOST TRAIL MIX SALES Health-focused mixes, antioxidants and convenient, on-the-go packs have busy consumers choosing trail mixes as better-for-you snacks, and perceived benefits are driving the segment’s sales growth. PG 58 EXPO REVISITED The three-day SWEETS & SNACKS EXPO drew thousands of visitors to Chicago’s McCormick Place, where a record number of exhibitors unveiled exciting innovative products. Relive the experience with product news, event pictures, award details and education session reports in our exclusive EXPO section. PG 47

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