Candy and Snack TODAY May/June 2011 : Page 4
CONTENTS EXPO SPECIAL 119 SWEETS & SNACKS EXPO GUIDE The latest and greatest products in the industry are on display at the three-day SWEETS & SNACKS EXPO at McCormick Place in Chicago. Our exclusive guide can help you navigate the biggest candy and snack show in the Americas. 128 EXPO PRODUCTS UNVEILED Featured items at the 2011 EXPO include candy and snacks in a range of segments, as well as innovative packaging and major product launches. Find out what suppliers will be showcasing in our Product Preview section. FEATURES 18 BOOSTING LICORICE SEGMENT SALES Licorice sales are up nearly six percent in the U.S., and fruity flavors, tech-driven promotions and varied forms are drawing consumer interest. 26 EXCLUSIVE: REACHING SMARTER CONSUMERS Tech-savvy consumers are more vocal and expect more from their shopping experiences. Researchers at IBM suggest how retailers can earn the loyalty of these connected consumers. 40 BRANDING THROUGH SUSTAINABLE PACKAGING Brand loyalty, point of differentiation and good environmental stewardship are just a few benefits of employing more sustainable packaging. Read how these initiatives are being undertaken throughout the supply chain. 44 BUBBLEGUM LEVERAGES FUN ASPECT Fun is key to successful bubble gum products, and suppliers have leveraged that aspect. Bold packaging conveys the play value to boost merchandising efforts in channels that facilitate impulse shopping to catch consumers. 1 2 4 50 EXCLUSIVE: GODIVA MOVES INTO MASS MARKET Godiva Chocolatier, Inc. is expanding distribution in food, drug and mass channels with a line targeted at sharing and casual gifting. 4 3 5 Candy & Snack TODA Y 54 FIVE STEPS TO MAXIMIZE CANDY SALES Grocery retailers can maximize candy sales with a few simple steps, according to Tim Quinn, vice-president of trade development for Mars Chocolate North America. w w w. c a n d y a n d s n a c k t o d a y. c o m May/June 2011
Publication List
