Courier May 2011 : Page 1
CONTENTS 4 6 From the Editor Voices of Leadership Catherine Greteman, Chairman and CEO Greg Eckhart, DMO Director COURIER MAY 2011 BUSINESS 10 12 InBrief News bites for NTA members Blogging Secrets Social media guru Catherine Heeg explains how you can repurpose blog posts and get more mileage from every word you write. The Trend NTA’s research e-newsletter delivers the latest information on consumer spending, industry statistics, new product and more. View from the Corridor NTA Public Affairs Advocate Steve Richer, CTP, reports on industry news and events. Business Builder Buzz Suppliers and DMOs: Improve Your ROI on Sponsorship Dollars Tourism Cares The Challenges of Giving Away Money Tour Scene Spread Your Wings | Getting Culinary in Colorado | Out of the Norm | Where the Buffalo Roam | Maxxi-mum Fun in Rome | You Gotta Have Art 13 14 15 16 18 Geyserland greatness: Passengers take in Yellowstone National Park’s diverse wildlife and scenery on board a Historic Yellow Bus Tour operated by Xanterra Parks & Resorts. FEATURES 20 Contact Preview A culinary pre-Fam and sightseeing excursions complement tour operator business at Contact, NTA’s newest Business Builder, Aug. 1–3, in Newport, Rhode Island. The 411 on 10 Top U.S. Beaches Check out Dr. Beach’s top 10 hot spots and what popular restaurants, festivals and attractions add to the visitor experience. Where to Stay & How to Play National Park Service concessioners make packaging easy with ample amenities, activities for guests. Stepping Up to the Plate NTA members offer creative, sustainable options in culinary tourism. COMPASS 48 Italy Plenty of Amore in Northern Italy Northwest Territories, Nunavut & Yukon Lights, Nature, Action in Canada’s North Iowa Think You Know Iowa? Time to Look Again Kansas Oddities and Americana at Home in Kansas Missouri Missouri’s Roads Less Traveled Nebraska Rails, Trails and Tails Chicago It’s Showtime in Chicago COMMUNITY 74 Experiencing China Jenifer Robertson remembers the sights, architecture and culture on display during the NTA Splendid China Product Development Trip. Meet the Members The Niagara Parks Commission, Attractions and Restaurants | Indianapolis Zoo | Regina Regional Opportunities Commission | Newport and Bristol County CVB Community News Ad Index/Calendar AfterWords Katherine Setness shares research that shows experi-ences, such as travel, make people happier than possessions. 50 24 53 76 55 32 XANTerrA PArks & resorTs 59 78 79 80 64 67 39 www.NTAonline.com 1
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