Candy and Snack TODAY September/October 2010 : Page 4
CONTENTS 14FRUIT, PROMOS BOOST GUM SALES Major gum brands are debuting exciting interpretations of consumers’ favorite fruit flavors in dynamic packaging. Promotions including contests and sweepstakes are capitalizing on shopper trends in this growing segment. 20CAPTURING MORE SALES 24INCREASING AWARENESS SPURS FROM FICKLE SHOPPERS Retail consultant John Boccuzzi examines how shopping behavior, affected by the economic downturn, is influencing supplier offerings, retailers’ merchandising tactics and the definition of value. ORGANIC GROWTH Organic candy and snacks are gaining ground as suppliers add versions to popular lines, raising awareness among consumers of the presumed better-for-you aspects. 30 SAMPLING DRIVES EXTRA LIFT Without a doubt, sampling equates to sales. And new research has proven the lifts come not only from the event day, but for weeks, sometimesmonths, following. Industry experts offer their insights on this profit-boosting tool. 40 FRUIT, FILLINGS DEPARTMENTS 6 Publisher’s Note 8 Category News 56 Washington Watch 58 Editor’s Notebook 59 By The Numbers 63 Broker Directory 65 Advertiser Index 66 Off The Shelf 46SNACK NUT HEALTH BENEFITS ENTICE CATCH GUMMI FANS Fruit juice is grabbing the attention of consumers in the gummi segment, both as a flavor enhancer and as a filling. CONSUMERS Suppliers are using research on the health benefits of snack nuts to attract consumers with innovativemixes and intriguing flavor combinations. 50C-STORE STRATEGIES 60NEWS EXCLUSIVE: 4 MIX SWEET, SALTY C-store Senior Category Manager Jim Hachtel, of ampm, shares how addressing categorymanagement with a focus on center-of-store profitability works for candy and snack sets at the chain’s 1,200 locations. GUMMIES HERALD U.S. PLANS With a focus on broadening programs for the company’s U.S. retail partners, Germany-based HerbertMederer, head of The Mederer Group GmbH, reveals his expanded go-to-market strategy for the efrutti brand. CST Candy&SnackTODAY September/October 2010 www.candyandsnacktoday.com
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