Candy and Snack TODAY July-August 2010 : Page 4
CONTENTS 14 DRIVING SALES FOR SAM’S CLUB Buyers NickWear and Jamal Parker discuss the strategies that keep confectionery and snacks moving at the warehouse chain ofWalmart Stores, Inc. 22 INNOVATING HARD CANDY Dollar sales for hard candy are increasing, with suppliers offering on-trend flavors aiming to please premium consumers. New products and popular licenses are also keeping this candy dish staple top-of-mind. 32 NEWS EXCLUSIVE: SUGAR SHORTFALL Candy suppliers and sugar refiners fight for increased supplies to mitigate tight market conditions and record high prices. 38 PRIVATE LABEL: A BRAND IN ITSELF Leveraging more than low prices, private label is increasingly popular with retailers as a point of distinction and a way to develop consumer loyalty. DEPARTMENTS 6 Publisher’s Note 8 Category News 28 Valentine’s Buyers’ Mart 30 Editor’s Notebook 31 NCA Washington Watch 34 Easter Buyers’ Mart 61 By The Numbers 63 Broker/Distributor Directory 65 Advertiser/Product Index 66 Off The Shelf 41 UNDERSTANDING HISPANIC CONSUMERS Changing demographics in the U.S. are impacting how multicultural consumers shop and where they spend their retail dollars.Marketing expert Terry Soto looks at the opportunities these new realities present. 44 WILSON BRINGS INSIGHTS TO NEW NCA ROLE Larry Wilson discusses how he plans to facilitate retailers’ candy and snack profits as the new NCA vice president of customer relations. 48 EXCLUSIVE: TAPPING INTO CONSUMERS’ BRAINWAVES In-store marketing has adopted a new tool— headsets that read consumers’ brainwaves as they shop. The technology helps determine shoppers’ reactions to marketing stimuli and the effectiveness of product concepts. 50 SWEETS & SNACKS EXPO WRAP-UP Candy & Snack TODAY looks back at the products, trends, news and events of the three-day EXPO in Chicago. See all that happened to make this year’s event such a success in this exclusive report. CST 4 Candy&SnackTODAY July/August 2010 www.candyandsnacktoday.com
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