Expo Candy and Snack Wednesday Expo 2010 : Page 5

WEDNESDAY Ragold Relaunches Velamints At Awards Party Booth 1100—Ragold Confections is bringing Velamints back into themarket, and celebrated the brand’s relaunch with business partnersMonday night in Chicago. Ragold’s Rainer and Oliver Schindler presented awards at theirMichigan Ave. party to some of those who helped with the development and launch of the product. Lonnette Tuggle Alexander, of Tuggle-Alexander Innovations, Inc., was given a statue for her help with the product’s development. Peter Krivkovich, president and CEO of the advertising agency Cramer-Krasselt and COO Karen Seamen were also recognized for their help with marketing the mints. Jason Reed was thanked for constructing the 1948 Airstream trailer, which is featured on the company’s booth. Rainer Schindler also thanked Ford Gum & Machine Co., Inc. for committing to work with them as a distribution partner. Velamints come in 0.9- Ragold Owner Oliver Schindler presents Cramer-Krasselt COO Karen Seamen with flowers in thanks for the agency’s support of the relaunch. ounce tins and are available in peppermint, spearmint and chocolate. CST Portrait Honors Jelly Belly Chair’s 50th Anniversary Booth 831—Chairman Herm Rowland, Sr. was surprised by Jelly Belly Candy Co. executives and daughter Lisa Brasher with the presentation of a large mosaic-style portrait made with the company’s iconic Jelly Belly beans. Brasher, executive vice- chairman at Jelly Belly, said the portrait was a great opportunity to celebrate Rowland’s 50 years in the industry. Some 50 guests joined company associates and brokers at the Sheraton on Monday to honor Rowland and discuss business strategies for 2011. Rowland told Candy&Snack TODAY:“I’m incredibly surprised Jelly Belly Candy Co. Owner Herm Rowland (left) and President and COO Bob Simpson flank the Jelly Belly beanmosaic honoring Rowland’s 50 years with the company. that my daughter and company executives put this together forme. It is truly an honor to have it.” He added that the candy industry is his passion. “I love the industry and everybody in it. Everybody helps each other out, and we have a great association.” To date, the company has commissioned about 70 Jelly Belly bean mosaics. CST Lynn Dornblaser (left) and Lisa Bodell share their analysis of upcoming candy and snack trends during the keynote session Tuesdaymorning. EXPO Vet Urges Diligence As a 40-year veteran buyer in the industry, Tom Scheiman says working all three days of the show is critical. “I come to the show to see new stuff and solidifymy relationships with vendors,” the Cleveland- based B.A. Sweetie Candy Co. owner said during the first day of the EXPO. “You have to stay at the show,” he claims, saying some buyers try to cover all there is to see in a single day. With so much to see and do, Scheiman says: “I don’t know how you could do it all in one day.” He says he comes to the EXPO to learn from his vendors. “I’ve never been to an unsuccessful show. I come here to learn more, see more and get new ideas. I always come with an open mind,” he says. Scheiman says if he leaves the show with ideas to build on throughout the year, he considers the trip a success. CST Scheiman Candy&SnackWEDNESDAY 5 Trends Hint At Future Innovation “Don’t be afraid of new ideas, be afraid of old ones,” said trends analyst Lisa Bodell, kicking off the NCA’s keynote sessions Tuesday. Leading the panel and new product review discussion, Bodell, CEO of FutureThink, LLC, was joined by Mintel International Group’s CPG trends expert Lynn Dornblaser, blogger Kim Moldofsky and consultant Michele Bowman. They noted how narratives of products and their related causemarketing expressed on-pack are becoming popular among consumers. For example, Gimbal’s Honey Lovers chews feature the story of endangered bee colonies, “which really helps you make a connection with the product and the company,” Bowman said. “It’s trendy right now,” she continued, “but necessary. Companies today must make their products relevant to consumers to be successful in the long-term.” Health and ingredients were also topical during the session, with panelists pointing to callouts on packaging that highlight their wellness content. Touching on energy and vitamin infusions, Bowman noted that in the future, formulations of candy and gum will increasingly feature added benefits. “Candy, with its unique delivery system, just might be the new health food, and the industry will have to be ready to grab the opportunity,” she said. CST

Ragold Relaunches Velamints At Awards Party

Booth 1100 — Ragold Confections is bringing Velamints back into the market, and celebrated the brand’s relaunch with business partners Monday night in Chicago. Ragold’s Rainer and Oliver Schindler presented awards at their Michigan Ave. Party to some of those who helped with the development and launch of the product. Lonnette Tuggle Alexander, of Tuggle-Alexander Innovations, Inc., was given a statue for her help with the product’s development. Peter Krivkovich, president and CEO of the advertising agency Cramer-Krasselt and COO Karen Seamen were also recognized for their help with marketing the mints. Jason Reed was thanked for constructing the 1948 Airstream trailer, which is featured on the company’s booth. Rainer Schindler also thanked Ford Gum & Machine Co., Inc. for committing to work with them as a distribution partner. Velamints come in 0.9- ounce tins and are available in peppermint, spearmint and chocolate.

Trends Hint At Future Innovation

“Don’t be afraid of new ideas, be afraid of old ones,” said trends analyst Lisa Bodell, kicking off the NCA’s keynote sessions Tuesday. Leading the panel and new product review discussion, Bodell, CEO of FutureThink, LLC, was joined by Mintel International Group’s CPG trends expert Lynn Dornblaser, blogger Kim Moldofsky and consultant Michele Bowman. They noted how narratives of products and their related cause marketing expressed on-pack are becoming popular among consumers. For example, Gimbal’s Honey Lovers chews feature the story of endangered bee colonies, “which really helps you make a connection with the product and the company,” Bowman said. “It’s trendy right now,” she continued, “but necessary. Companies today must make their products relevant to consumers to be successful in the long-term.” Health and ingredients were also topical during the session, with panelists pointing to callouts on packaging that highlight their wellness content. Touching on energy and vitamin infusions, Bowman noted that in the future, formulations of candy and gum will increasingly feature added benefits. “Candy, with its unique delivery system, just might be the new health food, and the industry will have to be ready to grab the opportunity,” she said.

Portrait Honors Jelly Belly Chair’s 50th Anniversary

Booth 831 — Chairman Herm Rowland, Sr. Was surprised by Jelly Belly Candy Co. Executives and daughter Lisa Brasher with the presentation of a large mosaic-style portrait made with the company’s iconic Jelly Belly beans. Brasher, executive vicechairman at Jelly Belly, said the portrait was a great opportunity to celebrate Rowland’s 50 years in the industry. Some 50 guests joined company associates and brokers at the Sheraton on Monday to honor Rowland and discuss business strategies for 2011. Rowland told Candy & Snack TODAY: “I’m incredibly surprisedThat my daughter and company executives put this together for me. It is truly an honor to have it.” He added that the candy industry is his passion. “I love the industry and everybody in it. Everybody helps each other out, and we have a great association.” To date, the company has commissioned about 70 Jelly Belly bean mosaics.

EXPO Vet Urges Diligence

As a 40-year veteran buyer in the industry, Tom Scheiman says working all three days of the show is critical. “I come to the show to see new stuff and solidify my relationships with vendors,” the Clevelandbased B. A. Sweetie Candy Co. Owner said during the first day of the EXPO. “You have to stay at the show,” he claims, saying some buyers try to cover all there is to see in a single day. With so much to see and do, Scheiman says: “I don’t know how you could do it all in one day.” He says he comes to the EXPO to learn from his vendors. “I’ve never been to an unsuccessful show. I come here to learn more, see more and get new ideas. I always come with an open mind,” he says. Scheiman says if he leaves the show with ideas to build on throughout the year, he considers the trip a success

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