Expo Candy and Snack Wednesday Expo 2010 : Page 4

WEDNESDAY Top Displays Chosen By Buyers EXPO visitors selected displays from The Hershey Co., Jack Link’s Beef Jerky and Squire Boone Village as being the topmerchandising units in the Magic of Merchandising Display Gallery in voting yesterday. Presenting three shippers in the Gallery, Hershey won votes for its Hershey’s Bliss chocolates and Twizzlers merchandising units. Jack Link’s Sasquatch Big Stick floorshipper,tiedinwiththe company’s “Messin’ with Sasquatch” ad campaign, attracted top votes, while Squire Boone’s Jive Turkey Display, a turkey-shaped counter unit holding Turkey Feather Lollipops, was also a favorite with buyers. The Buyers’ Choice Best New Concept trophies are being presented at the EXPO during themorning’s Super Wednesday business sessions in the Skyline Ballroom, Level 3. CST Bandai Secures Thomas Tank License Booth 2183—Signing a licensing agreementMonday at the EXPO with HIT Entertainment, Inc., Bandai America, Inc. will offer licensed Thomas & Friends fruit snacks featuring Thomas the Tank Engine in coming months, according to Allan Slimming, vice-president of the company’s candy division. “This is the first Thomas the Tank Engine snack item launched in more than five years,” explains Cynthia Nishimoto, Bandai senior vice-president of business and legal affairs. Thomas-branded Multicolor turkey feather lollipops are offered by Squire Boone Village in whimsical turkey displays. Capitalizing on its Sasquatch promotion, Jack Link’s Beef Jerky displays feature the mythical giant holding Big Stickmeat snacks. “The consumer is boss,” according to Kevin Roberts, CEOWorldwide, Saatchi & Saatchi, who gave his perspective on the state of brands, marketing and today’s consumers during his keynote session in the Skyline Ballroom Tuesdaymorning. Roberts said shoppers today have more information and are better connected than ever before.Meanwhile, companies are “drowning” in all the data they are gathering to try to market to different demographics. Consumers, he said, want to hear the story behind a brand. With fewer dollars to spend in the down economy, consumers also want their expectations to be exceeded, he said. They want “a bit of happiness” from the brands they buy online and in stores. Today’s young shoppers, those ages 16 to 18, describe themselves as “creative,” Roberts said. They make their own identity, social networks, brands and don’t want companies giving them the “same old stuff.” Today’s world, he explained, is about “and, and,” not “either, or,” as shoppers are less willing to compromise in their own lives and with their purchasing decisions. To meet these new consumer needs, 4 Candy&SnackWEDNESDAY The Hershey Co. presented buyers with a selection of its merchandising units, including Twizzlers, Bliss and s’mores displays. Speaker Roberts Says Inspire Consumers companies today should work to deliver “priceless value,” Roberts said, by reframing issues such as price into something optimistic. “We’ve moved into a participation economy,” he said, where products andmarketing need to inspire and not inform. He encourages engaging consumers in a dialogue so they can get to know companies and their products. “Marketing is dead,” Roberts proclaimed, saying products must create movements. To do so, there are three questions, he said, companies should ask when advertising: “Do I want to see it again?DoIwanttopassthison? DoIwantto get involved with it?” CST Yumblers, rounded containers that cannot be tipped over, will hold 0.7 ounces of fruit snacks in the shape of Thomas, Slimming says. On-pack graphics will feature characters from the popular children’s series, including Thomas, James and Percy. “It’s something that really complements theirmission,” Nishimoto explains. “It’s a better-for-you product, and it’s made with no artificial flavors and colors and no added sugar.” With a SRP of $2.29, the snacks ship 12 12-ct displays per case. CST Candy & Snack TUESDAY and Candy & SnackWEDNESDAY are publications of the National Confectioners Association and distributed exclusively at the 2010 SWEETS & SNACKS EXPO. © 2010 All rights reserved. No part of these publications may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information retrieval system, without written permission from the publisher. Editorial & Sales Office: 10225 Berea Road, Suite B Cleveland, OH 44102 (216) 631 8200 newsdesk@propressinc.com

Top Displays Chosen By Buyers

EXPO visitors selected displays from The Hershey Co., Jack Link’s Beef Jerky and Squire Boone Village as being the top merchandising units in the Magic of Merchandising Display Gallery in voting yesterday. Presenting three shippers in the Gallery, Hershey won votes for its Hershey’s BlissChocolates and Twizzlers merchandising units. Jack Link’s Sasquatch Big Stick floor shipper, tied in with the company’s “Messin’ with Sasquatch” ad campaign, attracted top votes, while Squire Boone’s Jive Turkey Display, a turkey-shapedCounter unit holding Turkey Feather Lollipops, was also a favorite with buyers. The Buyers’ Choice Best New Concept trophies are being presented at the EXPO during the morning’s Super Wednesday business sessions in the Skyline Ballroom, Level 3.

Speaker Roberts Says Inspire Consumers

“The consumer is boss,” according to Kevin Roberts, CEO Worldwide, Saatchi & Saatchi, who gave his perspective on the state of brands, marketing and today’s consumers during his keynote session in the Skyline Ballroom Tuesday morning. Roberts said shoppers today have more information and are better connected than ever before. Meanwhile, companies are “drowning” in all the data they are gathering to try to market to different demographics. Consumers, he said, want to hear the story behind a brand. With fewer dollars to spend in the down economy, consumers also want their expectations to be exceeded, he said. They want “a bit of happiness” from the brands they buy online and in stores. Today’s young shoppers, those ages 16 to 18, describe themselves as “creative,” Roberts said. They make their own identity, social networks, brands and don’t want companies giving them the “same old stuff.” Today’s world, he explained, is about “and, and,” not “either, or,” as shoppers are less willing to compromise in their own lives and with their purchasing decisions. To meet these new consumer needs,Companies today should work to deliver “priceless value,” Roberts said, by reframing issues such as price into something optimistic. “We’ve moved into a participation economy,” he said, where products and marketing need to inspire and not inform. He encourages engaging consumers in a dialogue so they can get to know companies and their products. “Marketing is dead,” Roberts proclaimed, saying products must create movements. To do so, there are three questions, he said, companies should ask when advertising: “Do I want to see it again? Do I want to pass this on? Do I want to get involved with it?”

Bandai Secures Thomas Tank License

Booth 2183 — Signing a licensing agreement Monday at the EXPO with HIT Entertainment, Inc., Bandai America, Inc. will offer licensed Thomas & Friends fruit snacks featuring Thomas the Tank Engine in coming months, according to Allan Slimming, vice-president of the company’s candy division. “This is the first Thomas the Tank Engine snack item launched in more than five years,” explains Cynthia Nishimoto, Bandai senior vice-president of business and legal affairs. Thomas-branded Yumblers, rounded containers that cannot be tipped over, will hold 0.7 ounces of fruit snacks in the shape of Thomas, Slimming says. On-pack graphics will feature characters from the popular children’s series, including Thomas, James and Percy. “It’s something that really complements their mission,” Nishimoto explains. “It’s a better-for-you product, and it’s made with no artificial flavors and colors and no added sugar.” With a SRP of $2.29, the snacks ship 12 12-ct displays per case.

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