Candy and Snack TODAY January/February2010 : Page 4
CONTENTS FEATURES 12 MARSHMALLOWS SHAPE UP PROFITS New life is being breathed into the marshmallow segment as suppliers look to use shapes and licensing to win consumers. 16 BUYER INTERVIEW: 26 HALLOWEEN PAT STENOISH Serving small towns dotting the Midwest, candy and snack buyer Pat Stenoish builds sets for retailer Pamida that appeal to its value-conscious consumers. BUYERS’ MART Spooky novelties, value-oriented mixes and more are aimed at generating profits for the upcoming fall selling season. 28 EXCLUSIVE: AMERICAN LICORICE BUILDING ITS BRANDS The company unveils a branding strategy designed to open new markets for its licorice, sour chewy and nostalgic product lines. 30 CHRISTMAS BUYERS’ MART Stock your holiday sets with the latest Christmas snacks and confections. Candy & Snack TODAY showcases seasonal profit opportunities. DEPARTMENTS 6 Publisher’s Note 8 Category News 39 New Products 42 Washington W 44 Editor’s Notebook 45 By The Numbers 52 Broker Directory 54 Advertiser/Product Index 56 Off The Shelf 32 EXCLUSIVE: WORLD’S FINEST DEBUTS CHARITY PROGRAMS Twomulti-season in-store programs designed for retailers are unveiled by inest Chocolate, which has linked with four well-known charities. SNACKS: RAISING THE BAR Whether positioned as nutritious energy boosters or wholesome and indulgent treats, snack bars are attracting consumers of all ages. Candy & Snack TODAY reports on the latest trends, flavor innovations and segment growth. WHY WEB SITES ARE VITAL WHEN REACHING OUT Discover how category suppliers are using web sites to promote their products and engage customers in Part Two of our series on reaching out to candy consumers. 4 Candy&SnackTODAY January/February 2010 www.candyandsnacktoday.com
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