Candy and Snack TODAY May/June 2012 : Page 4
CONTENTS EXPO SPECIAL 119 SWEETS & SNACKS EXPO GUIDE At the three-day SWEETS & SNACKS EXPO at McCormick Place in Chicago, educational sessions, events and product launches are sure to keep you busy. Our exclusive guide will help you stay on track. 128 REVEALING EXPO LAUNCHES We’ve got details on candy and snack product launches, new packaging, brand extensions and exciting designs featured at the 2012 EXPO. With listed booth numbers, this section will help you find the products you’re looking for on the show floor. FEATURES 14 BUYER INTERVIEW: SPECIALTY FOCUS BROADENS CUSTOMER RANGE The excitement of finding unrecognized brands and products drives KeHE Distributors’ Kim Kristofer, who says trends in specialty channels are climbing the ladder to mass market. 22 30 40 48 CHERRY FLAVOR EXPLOSION Unique varieties, nostalgic appeal and perceived health benefits make cherry candies a winner. Q&A: EXAMINING U.S. FOOD CULTURE The confectionery and snack industries are changing as a result of shifts in U.S. food culture. Candy & Snack TODAY talks with Melissa Abbott, of The Hartman Group, Inc., about how buyers can capitalize on top consumer trends. POTATO CHIP CONSUMERS SAY HEALTH, BUY INDULGENCE Although a call for better-for-you products is being heard by suppliers, flavor diversity and indulgence are still keys to the segment and ultimately driving higher volume. REACHING OUT TO WOMEN Health, indulgence and deals all have a place in the candy and snack aisles when it comes to marketing to women, according to Bonnie Kintzer, CEO, Women’s Marketing Inc. CONTINUED ON PAGE 6 4 Candy & Snack TODA Y May/June 2012 w w w. c a n d y a n d s n a c k t o d a y. c o m
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