Candy and Snack TODAY January/February 2012 : Page 4
CONTENTS FEATURES 14 DRENCHING SALTY SNACKS IN CHOCOLATE Chocolate-covered salted snacks capitalize on consumer interest in the ongoing sweet-and-salty trend, and suppliers are offering classic favorites as well as unusual alternatives to appeal to a broader demographic. 20 FIRST-TO-MARKET STRATEGY SETS COLLEGE BOOKSTORES APART Having a bold, impressionable consumer base means college bookstores can develop unique sets that make the stores a destination and a source for what’s new. DEPARTMENTS 6 8 26 48 56 58 59 62 66 68 71 72 Publisher’s Note Category News Halloween Buyers’ Mart Christmas Buyers’ Mart Editor’s Notebook By The Numbers Washington Watch New Products News Exclusive: Candy Treasure, LLC Broker Directory Advertiser/Product Index Off The Shelf 32 LOLLIPOPS BUILD ON OCCASION-DRIVEN BUYING OPPORTUNITIES With strength across all channels, lollipop retailers could increase sales by leveraging occasion-driven purchases, such as trendy candy parties, while utilizing eye-catching displays to draw consumer attention. 44 BUYER INTERVIEW: SULTANA DISTRIBUTION SERVICES Sultana Distribution Services CEO and candy buyer Brian Gold works to ensure the redistributor’s customers have access to as little or as much product as they need. 52 MISSING OPPORTUNITIES IN GROCERY STORES Merchandising pitfalls can curb purchasing at grocery stores, so Candy & Snack TODAY spoke with experts to discover the best ways to represent the category in the channel. 60 GROWING ROI THROUGH SHOPPER MARKETING PROGRAMS Understanding the difference between consumer and shopper marketing is key to getting results at retail. Contributor Ryan Sullivan, director of marketing at Blue Chip Marketing Worldwide, elaborates on what to look for in a marketing partner. CST 4 Candy & Snack TODA Y January/February 2012 w w w. c a n d y a n d s n a c k t o d a y. c o m
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