Candy and Snack TODAY November/December 2011 : Page 1

$10 NOVEMBER/DECEMBER 2011 DARK CHOCOLATE SELLING CANDY IN UNEXPECTED PLACES Offering confectionery in non-traditional retail locations without cal candy sets can boost bottom lines and have a surprising ositive effect on the rest of themarket. PG 32 INNOVATIONS JAZZ UP JELLIES SEGMENT Exciting new flavors, fortification and natural ingredients are refreshing the traditional jellies segment, while familiar flavors appeal to nostalgic consumers. PG 46 THEATER LOBBY MAKEOVER DRIVES SALES Taking a fresh approach to merchandising at themovies, AMC Theatres’ George Patterson, senior vice-president of food and beverage, is putting the focus on the impulse appeal of candy and snacks. PG 22 COMES ON STRONG Inherent health benefits and upscale, indulgent stylemake dark chocolate a profit-driver. Trendy flavor pairings and attractive packs boost retailers’ sales and attract high-margin shoppers. PG 12

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