AOCS Annual Report 2010 : Page 8
AOCS 2010 ANNUAL REPORT 8 Information Technologies The re-launched AOCS and AOCS Foundation websites debuted in 2010. The AOCS website now provides a superior user experience with a family of sites structured in an intuitive manner. The site navigation has been designed according to best practices and emerging industry standards. Thus far, the redesign has garnered impressive results: ● The main AOCS site, www.aocs.org, previously received approximately 4,500 unique visits per month. It now receives an average of 8,500 unique visits per month, an impressive 88 percent increase. ● Usability testing on the new site showed a marked decrease in time to complete tasks, as well as a 100 percent task com-pletion rate (compared to the 50 percent completion rate the old design yielded). ● An Alexa Site Audit revealed that the AOCS Search Engine Optimization (SEO) was eff ective, with www.aocs.org given an “A” for Reputation and Optimization. ● AOCS’ “Web Presence” or “Traffi c Rank” (based on aggregated historical traffi c data with a combined measure of page views and users) also improved dramatically. AOCS was previously “unranked” but now enjoys a ranking position of 145,669 out of an estimated 180 million websites. Other notables from 2010: ● The fi rst live webcast for AOCS was successfully completed at the 101st Annual Meeting & Expo, with the AOCS Annual Business Meeting and Keynote Address streamed worldwide. ● The inform monthly cover story and free article have proven to be immensely popular web content, garnering an average of 17,000 views each month. ● Several new pages have been added to the Resources Section of the AOCS website, including pages on Saturated Fat, Omega-3, Process Contaminants, and Fish Oil. ● The ability to renew AOCS membership, Division and Section memberships, and purchase journal subscriptions was added to the Annual Meeting Online Registration. ● Social networking has also become a focus, with AOCS having a successful presence on Facebook, LinkedIn, and Twitter. Follow us on Twitter Fan us on Facebook Join us on LinkedIn
Information Technologies
<br /> The re-launched AOCS and AOCS Foundation websites debuted in 2010. The AOCS website now provides a superior user experience with a family of sites structured in an intuitive manner. The site navigation has been designed according to best practices and emerging industry standards.<br /> <br /> Thus far, the redesign has garnered impressive results:<br /> <br /> The main AOCS site, www.aocs.org, previously received approximately 4,500 unique visits per month. It now receives an average of 8,500 unique visits per month, an impressive 88 percent increase.<br /> <br /> Usability testing on the new site showed a marked decrease in time to complete tasks, as well as a 100 percent task completion rate (compared to the 50 percent completion rate the old design yielded).<br /> <br /> An Alexa Site Audit revealed that the AOCS Search Engine Optimization (SEO) was effective, with www.aocs.org given an “A” for Reputation and Optimization.<br /> <br /> AOCS’ “Web Presence” or “Traffic Rank” (based on aggregated historical traffic data with a combined measure of page views and users) also improved dramatically. AOCS was previously “unranked” but now enjoys a ranking position of 145,669 out of an estimated 180 million websites.<br /> <br /> Other notables from 2010:<br /> The first live webcast for AOCS was successfully completed at the 101st Annual Meeting & Expo, with the AOCS Annual Business Meeting and Keynote Address streamed worldwide.<br /> <br /> The inform monthly cover story and free article have proven to be immensely popular web content, garnering an average of 17,000 views each month.<br /> <br /> Several new pages have been added to the Resources Section of the AOCS website, including pages on Saturated Fat, Omega-3, Process Contaminants, and Fish Oil.<br /> <br /> The ability to renew AOCS membership, Division and Section memberships, and purchase journal subscriptions was added to the Annual Meeting Online Registration.<br /> <br /> Social networking has also become a focus, with AOCS having a successful presence on Facebook, LinkedIn, and Twitter.<br />
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