AOCS Annual Report — 2010
The re-launched AOCS and AOCS Foundation websites debuted in 2010. The AOCS website now provides a superior user experience with a family of sites structured in an intuitive manner. The site navigation has been designed according to best practices and emerging industry standards.
Thus far, the redesign has garnered impressive results:
The main AOCS site, www.aocs.org, previously received approximately 4,500 unique visits per month. It now receives an average of 8,500 unique visits per month, an impressive 88 percent increase.
Usability testing on the new site showed a marked decrease in time to complete tasks, as well as a 100 percent task completion rate (compared to the 50 percent completion rate the old design yielded).
An Alexa Site Audit revealed that the AOCS Search Engine Optimization (SEO) was effective, with www.aocs.org given an “A” for Reputation and Optimization.
AOCS’ “Web Presence” or “Traffic Rank” (based on aggregated historical traffic data with a combined measure of page views and users) also improved dramatically. AOCS was previously “unranked” but now enjoys a ranking position of 145,669 out of an estimated 180 million websites.
Other notables from 2010:
The first live webcast for AOCS was successfully completed at the 101st Annual Meeting & Expo, with the AOCS Annual Business Meeting and Keynote Address streamed worldwide.
The inform monthly cover story and free article have proven to be immensely popular web content, garnering an average of 17,000 views each month.
Several new pages have been added to the Resources Section of the AOCS website, including pages on Saturated Fat, Omega-3, Process Contaminants, and Fish Oil.
The ability to renew AOCS membership, Division and Section memberships, and purchase journal subscriptions was added to the Annual Meeting Online Registration.
Social networking has also become a focus, with AOCS having a successful presence on Facebook, LinkedIn, and Twitter.